Rails To Trails Conservancy
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People Like to Use Trails, Virginia Beach Edition

On this 40th anniversary of Earth Day, it somehow seemed appropriate this morning to see an ad espousing the joy of bike trails on the back of a bus. As part of the Virginia Beach Convention & Visitors Bureau's "Live the Life" tourism campaign, the website on the back of the bus takes you to a charming video of bikes on Virginia Beach's oceanfront trail, telling you that "life is too short not to enjoy the ride."

My first thought upon seeing this ad wasn't that Virginia Beach wanted you to vacation on a cruiser bike, but that they were advertising to road-weary D.C. commuters that moving to Virginia Beach would change the daily commute from a burden to a pleasant ride a bicycle. Talk about quality of life!

Although Virginia Beach would appreciate your tourism dollars, you don't have to go on vacation to enjoy the ride. This Earth Day, find a trail near you at www.TrailLink.com -- and get riding to work, to the store, with friends, or just for the fun of it.

Posted Thu, Apr 22 2010 10:46 AM by Stephen Miller (RTC)

Rails-to-Trails Conservancy
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